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SEO for Beginners with SeoForDummies.co.uk | ||
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What is SEO?SEO or Search Engine Optimisation is the process of improving your website’s ranking within the search engines for specific keywords. There are many factors that influence how well your website will rank for your targeted keywords, and we will go through these factors step by step. The Search Engines all have their own ranking algorithms, which are sets of rules that determine how to rank websites for search queries. We don’t know these algorithms exactly as they are not released publicly, but we have a good idea of what they generally are through testing and analysis. The aim of a search engine is to provide the searcher with the most relevant website for their query. Sometimes a user will search for a brand term like “Tesco” and you would expect the supermarket’s website www.tesco.com to appear top of the listings (it does). But what happens when someone types in “supermarket”, Google or the search engine has to determine which supermarket website it thinks is most relevant. Now you maybe mistaken for thinking Google will return Tesco, Sainsburys or Asda for the search query “supermarket” when in fact it is www.moneysupermarket.com who ranks number one for that phrase. This is due to the fact that the search engines maybe very intelligent, but they still rely on fairly simple things to determine what a website is about. Without going into great detail, Money Supermarket probably mention the word supermarket and have links pointing to them with that word than any of the actual supermarkets. One of the SEO aims for this website is to rank for the keyword phrase “seo for dummies” and ultimately “seo for beginners”. This will mean that when someone types one of these phrases into a search engine, my website will hopefully be shown in the top 10 and they will decide to visit the site and learn about SEO.The next question is why use SEO techniques on your website? | ||