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SEO for Beginners with SeoForDummies.co.uk | ||
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SEO KeywordsChoosing the right keywords or keyword phrases for SEO is very important in determining how well you will succeed in the Search Engine Results. The problem you face is that there are already a lot of websites out there ranking for popular keywords. It would almost be impossible to create a website and get it to rank well for “Apple iPod” as it is such a popular keyword phrase that will have a lot of established websites ranking for it already. You want to describe your website but not too generically. If you run a bed and breakfast in the town of Exeter, don’t try and target the keywords “bed and breakfast”, try and target “bed and breakfast in Exeter”. When describing SEO for smaller websites and business I like to use the analogy of would you rather be a small fish in a big pond (trying to rank for bed and breakfast) or a large fish in a small pond (trying to rank for bed and breakfast in Exeter). You may think that more people will be searching for “bed and breakfast”, but then you need to consider that you might not even appear in the top 100 results or on page 8 or 9. Targeting “bed and breakfast in Exeter” will not only give you a better chance of appearing on the first page of Google, but will also send more targeted users to your website.So now that I have chosen my SEO keywords, what onsite changes do I need to make to my website? | ||